Invest Smarter with Reichard Capital

Reichard Capital, headquartered in Chicago, IL, is an asset manager deploying capital in the real estate and related sectors through a national platform focused on multifamily and build-to-rent (BTR) communities. The firm believes in the enduring value of real estate ownership, created through thoughtful market selection and the systems that support how people live, work, and thrive. Reichard’s track record demonstrates how for-rent housing, insurance, technology, construction, and education verticals are interconnected. With a diverse network of investors, partners, residents, and professional service providers, Reichard delivers tailored strategies designed to maximize long-term value.

Reichard Capital
Reichard Capital

Our Vision and Approach

At Reichard Capital, our vision is to redefine real estate investing through strategic foresight, disciplined execution, and responsible innovation.

Rooted in nearly a century of family enterprise—spanning construction, insurance, and real estate since 1925—we combine deep operational heritage with modern technology and institutional rigor. Founded in 2010 as the Reichard family’s institutional investment platform, we unite 100 years of experience with 15 years of data-driven execution to create sustainable value across cycles.

Our platform integrates the strengths of construction (cost control and execution), insurance (risk management and resilience), and real estate investment (scale and efficiency). Supported by the Reichard Technology Platform (RTP), we harness AI and analytics to enhance sourcing, underwriting, and operations—delivering clarity, speed, and performance.

We believe in investments that strengthen communities while delivering competitive returns. Our community-occupied renovation strategy upgrades housing without displacement, improving resident experiences and long-term asset value.

Beyond investment, our commitment to education and industry leadership is reflected in a $5 million endowment establishing the Reichard Real Estate Academy at the University of Illinois, cultivating the next generation of real estate leaders.

Reichard Capital is built for investors seeking lasting partnerships, tax-efficient structures, and a legacy of impact. A century of experience has prepared us for the next one—where performance, purpose, and progress align.